February 6, 2009

The Abrolhos Island chain off the west coast of Australia is home to the world's premier lobster. Managed by the Australian Department of Fisheries, these waters also became the first in the world to receive the International Marine Stewardship Council's certification as a sustainable fishery. This "cold water" lobster's most valuable attribute is, of course, its tail.

We feature the West Australian rock lobster tail at The Fish Market year round. This marvelous crustacean is firm textured with a consistently sweet and succulent flavor, and deserves its reputation as a celebratory or special-occasion item. Now, as a special limited-time offer, we will be selling two (2) tails for only $39.95 through our retail markets. We think surprising your sweetheart on Valentine's Day with two tails (10-12 oz. each) that you prepare at home following any of three simple recipes (which we'll provide to you) is a perfect match for your romantic evening. We can easily help you round out your special meal with a selection of salads, side dishes and desserts, also available for purchase through the retail market.

This offer is good from Friday, February 13th through Sunday, February 15th, while supplies last. In addition, we will limit guests to two tails per purchase per person, to ensure that we can accommodate as many of you as possible. Happy Valentine's Day.