Started in 2019, Giving Sips is a way for The Fish Market to give back to the communities in which we operate.
As of November 2022, we’ve raised over $102,000 for non-profit organizations in California.
How does it work?
For two months every quarter, we align with a favorite winery and offer two whites and one red wine from their portfolio by the glass at all of our restaurants. Additionally, we feature a spirits partner in a seasonal cocktail. For every glass of partner wine or cocktail sold, we donate $1 to the non-profit designated for that quarter. Every week we track our sales, and at the end of the eight weeks, we send a check.
Who has benefitted from Giving Sips?
Non-profits who have been a part of our program over the years include (listed alphabetically):
Big Brother Big Sister – Bay Area & San Diego, California Fire Foundation, Casa de Amparo, Children’s Health Council, CORE: Children of Restaurant Employees, Helen Woodward Animal Shelter, Home Start, Kitchens for Good, Lucille Packard Foundation for Children, Peninsula Humane Society & SPCA, Restaurants Care, San Diego Symphony Military Programs, San Francisco Baykeepers, Second Harvest of Silicon Valley, Shelter to Solider, Stand Up for Kids & Surfrider Foundation
Women in Wine Dinners
In March of 2022 for Women’s History Month, we partnered with J. Lohr to host two dinners benefitting the National Breast Cancer Foundation. Through event ticket and wine sales, we raised $4,020 for NBCF while providing our guests the opportunity to meet two visionary women at J. Lohr, winemaker Kristen Barnhisel and winery co-owner Cynthia Lohr.
In late April 2022, sales of ‘Zesty Zelensky Dip’, an adaption of the fish dip Forshmak, popular in Ukraine, raised $4387 for World Central Kitchen in one week. Our ownership committed to match 100% of the total sales for this one week period, but instead we stepped up and donated a total of $25,000 to World Central Kitchen, helping provide fresh food and hot meals to families across Ukraine and other countries affected by political unrest.