The Fish Market’s philosophy of Uncompromised Quality . . .

. . . means always treating everyone with dignity and respect. This includes teammates, guests and our community at large. And so, we endeavor to give back every year in a multitude of ways.


Started in 2019, Giving Sips is a way for The Fish Market to give back to the communities in which we operate.

Through 2023, we’ve raised $135,786 for non-profit organizations and counting!

How does it work?

For two months every quarter, we align with a favorite winery and offer two whites and one red wine from their portfolio by the glass at all of our restaurants. Additionally, we feature a spirits partner in a seasonal cocktail. For every glass of partner wine or cocktail sold, we donate $1 to the non-profit designated for that quarter. Every week we track our sales, and at the end of the eight weeks, we send a check.

Who has benefitted from Giving Sips?

Non-profits who have been a part of our program over the years include (listed alphabetically):

Big Brother Big Sister – Bay Area & San Diego, California Fire Foundation, Casa de Amparo, Children’s Health Council, CORE: Children of Restaurant Employees, Helen Woodward Animal Shelter, Home Start, Kitchens for Good, Lucille Packard Foundation for Children, Nature Collective, Peninsula Humane Society & SPCA, Peninsula Open Space Trust, Planet Bee Foundation, Restaurants Care, San Diego Coastkeeper, San Diego Symphony Military Programs, San Francisco Baykeeper, Second Harvest of Silicon Valley, Shelter to Solider, Stand Up for Kids & Surfrider Foundation

Maui Wildfire Relief

In October 2023 we committed to donating $1 for every Hawaiian-Inspired menu item sold during the month to Hawai’i Community Foundation’s Maui Strong Fund. This Fund is providing financial resources to support the immediate and long-term recovery needs for the people and places affected by the devastating Maui wildfires that began in August. Through sales of Maui Brewing pints and bottles, Maui Mai Tais made with Don Q Rum and feature menu items of Coconut Crusted Mahi-Mahi and Coconut Cheesecake, we were able to raise $5000.

Ukraine Relief

In late April 2022, sales of ‘Zesty Zelensky Dip’, an adaption of the fish dip Forshmak, popular in Ukraine,  raised $4387 for World Central Kitchen in one week. Our ownership committed to match 100% of the total sales for this one week period, but instead we stepped up and donated a total of $25,000 to World Central Kitchen, helping provide fresh food and hot meals to families across Ukraine and other countries affected by political unrest.

Women in Wine Dinners

In March of 2022 for Women’s History Month, we partnered with J. Lohr to host two dinners benefitting the National Breast Cancer Foundation. Through event ticket and wine sales, we raised $4,020 for NBCF while providing our guests the opportunity to meet two visionary women at J. Lohr, winemaker Kristen Barnhisel and winery co-owner Cynthia Lohr.